41 min Average response time to a portal enquiry
Against a five-minute window where most of the outcome is decided. Enquiries arrive from the portals, your own site and referrals, into different inboxes.
Commerce & consumer ยท India & South Asia
The first agent to reply within five minutes wins the lead seventy-eight percent of the time.
The industry average response time is forty-one minutes.
21x
more likely to qualify when a lead is contacted within five minutes rather than thirty.
Source: MIT / InsideSales lead response study, via Harvard Business Review
In India
This is what it actually runs on here.
Platforms in this market
- 99acres
- MagicBricks
- Housing.com
- NoBroker
- Zoho CRM
Rules that apply here
- RERA
- stamp duty by state
- GST on under-construction sales
- the DPDP Act 2023
We read the rule before the call. It is the cheapest way to prove we did the work.
What is happening
The lead came in at 9:04. Somebody opened it at 11:30.
30% Of leads lost to the wrong system
Not to competitors with better inventory. To follow-up that did not happen because it lived in somebody's memory.
Site visits and follow-ups are scheduled from memory
The visit happened, the client had a view, and the note exists in a WhatsApp thread nobody else can see.
Commission and tax reconciliation is a monthly grind
Split across agents, channel partners and developers, tracked in a spreadsheet that disagrees with the invoice.
However hard, whatever it is
Lead response is one example. Bring whatever is losing you deals.
This page is about the first five minutes. If yours is site handover, collections or a portal that only sends email, that is the same work.
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01 We sit with you
Days where the work happens, not a workshop in a meeting room. We watch the job get done and write down the shortcuts nobody wrote down.
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02 We read everything
Your data, your rules, your vendors and their documentation, and the published research on your sector. We report what is actually in there.
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03 We break it to first principles
Not which tool fixes this. What is actually causing it, taken apart until we reach the piece that cannot be divided further.
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04 Then we build
Weeks, not quarters. By this point we are not guessing what to build, and guessing is the thing that makes projects long.
Where we sit
Your CRM stays. We build the five minutes that win the lead.
4
What you get
- Seconds Every portal enquiry answered immediately
- Nothing dropped Follow-up that happens without being remembered
- Reconciled Commission and payouts that match the invoice
3
Built new for you — none of this exists in your stack today
- A reader for portals that only send email, never data
- A site-visit app that works inside a half-built tower
- A daily board showing which portal actually pays
2
The lead layer Reads every portal and inbox. Contacts nobody outside your script.
Connectors, one agreed meaning per field, and a model reading what no
field holds. Accuracy measured on your own records.
1
- 99acres
- MagicBricks
- Housing.com
- NoBroker
- Zoho CRM
What you already run — unchanged, and still yours
However the portal sends the lead, we can catch it. A data feed, an email alert, a message on a phone, a missed call in a log. All of it lands in one place.
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No API -
No documentation -
A terminal from 1994 -
It arrives as paper -
The vendor said no -
It reports nothing
Not a list of limits. Name yours on the call.
And once we can reach it, a model can read it. Most of the value here is in the sources nobody ever structured — the note, the letter, the screen.
Intelligence, plumbed in
A portal that only sends email is still a lead source.
We parse it, hold one meaning for every portal's format, and score the parser against a month of leads you closed.
How we make AI survive real data-
Connectors -
A semantic layer -
Evals you can check
What changes
Judge us on this, not on what we built.
Seconds Every portal enquiry answered immediately
Captured from all portals into one queue, acknowledged instantly, and routed to whoever is actually available.
Nothing dropped Follow-up that happens without being remembered
Site visits, callbacks and document chases scheduled and escalated, with the history attached to the lead rather than a phone.
Reconciled Commission and payouts that match the invoice
Across agents and partners, with local sales tax handled and an audit trail behind every payout.
Who this is for
The people who feel this first
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Founder / Principal Broker -
Sales Head -
Channel Partner Manager -
Operations Manager -
Finance Head
Straight answers
The questions you would ask on the call
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We already use a CRM. Why is this different?
Most property CRMs are built for developers tracking inventory and bookings. They are not built for a brokerage running its own listings, agents and clients day to day. If yours is not being used by the sales team, that is usually why.
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Can it capture leads from all the portals?
Yes, including the ones that only deliver by email. The point is a single queue with a response clock, not a second place to check.
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Does it handle our compliance paperwork?
Agreements, identity checks, disclosures and payment schedules are tracked with an audit trail behind each one, rather than reconstructed when a regulator asks. We fit the rules of your market. In India that means RERA; elsewhere it means whatever your regulator asks for.
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Can AI read leads from portals that only send email?
Yes. We parse every format and score the parser against a month of leads you closed. Speed matters more than polish here.
Do you know the rules that apply in India, Sri Lanka and Bangladesh?
For real estate that means RERA, stamp duty by state, GST on under-construction sales and the DPDP Act 2023. We read the rule before the call, so the first meeting is about your operation rather than about us catching up.
Whatever real estate needs here, we can make it.
What you already run stays where it is. Around it we build software, hardware and the process itself. Here that means a reader for portals that only send email, never data.
See everything we build-
Software -
Hardware -
Ways of working -
Whole ventures
Honest about the numbers
The figure above is from MIT / InsideSales lead response study, via Harvard Business Review, for real estate.
We have not localised it, because a number nobody can check is worth less than a real one plus this sentence. The pattern travels. The size of it in your market is a question for the call.
Same industry, other markets