Privacy

No cookies. No identifiers. No eye tracking.

We measure which parts of a page people actually read, so we can cut the parts they do not. That is the whole purpose, and it needs nothing about you to work.

What we measure

Six things, all about the page rather than about you.

• The page you looked at

  Its path, like /industries/hospitals. Not the full URL with any query string.

• How long you read, and which parts

  Time each section of the page was at least half on screen, while the tab was in front. This is how we learn which arguments are worth keeping.

• How far down you scrolled

  A single percentage. It tells us when a page is simply too long.

• What you clicked

  The link's own text and its path on this site. Outbound links are recorded only as “external”.

• Your screen size and device class

  Width, height, pixel density, and whether that adds up to a phone, tablet or desktop. So the site can be built for what people actually use.

• Which site sent you

  The hostname only, such as google.com. Never the full referring URL, because a search URL can contain a search term and a search term can contain a name.

When you write to us

The form is the one place we do hold your details.

Everything above describes measurement, which carries no identifier. The contact form is different and it would be dishonest to file it under the same heading. You type a name and an email address, and we keep them, because otherwise we cannot answer you.

• What is kept. Your name, email address, the company if you gave one, your message, and the time it arrived.
• Your IP address is not read. Not stored, not hashed. The form is rate limited with a plain counter rather than by recognising anybody.
• Where it goes. Our own store and, if notifications are switched on, an email to us. No CRM, no marketing list, no advertising platform, no lead broker.
• What it is used for. Replying to you. It does not become a newsletter subscription or a sequence, because we do not run either.
• How long. The store holds the most recent 500 enquiries and older ones fall out as new ones arrive. Ask us to delete yours sooner and we will.

If you would rather not use the form, the footer address reaches the same people and tells us nothing the form would not have.

Straight answers

The questions worth asking any site.

• Why is there no cookie banner?

  Because there is nothing to consent to. A banner is required when a site stores an identifier on your device or processes personal data. This site does neither, so a banner would be theatre. We would rather tell you what happens on this page than interrupt you with a dialogue that only has one useful button.

• Can you tell who I am from this?

  No, and that is a design decision rather than a promise. With no identifier and no address, two visits from the same person are simply two rows that look alike. We could not link them if we wanted to.

• Do you honour Do Not Track?

  Yes. If your browser sends the Do Not Track header, the script stops before it measures anything. Most sites ignore it; honouring it costs us one line of code and a little data.

• What happens to what I type into the contact form?

  It reaches us by email and we use it to reply to you. It is not added to a marketing list, and we do not pass it to anyone. Ask us to delete it and we will, and tell you when it is done.

• Where does the data live?

  On infrastructure we control, in the region we have agreed with you if you are a client. The analytics log is a plain text file on our own server, not a third-party platform.

• Can I see it, or have it deleted?

  The analytics hold nothing that could be yours, so there is nothing to retrieve or erase. Anything you sent us directly, email [email protected] and we will send you a copy or delete it.

Questions about any of this: [email protected]